InDesign is normally used for:
InDesign excels at projects that require multi-page layouts or master layouts where one theme reoccurs on multiple pages. Its text wrap functionality (where you can literally wrap text around images or objects) is much simpler and easier to use than it is in Illustrator. InDesign packages everything for you – all of your fonts and images. It does this so that you can hand off these materials to your printer and they can make your layout work in the exact manner that you intended. While InDesign is a powerful tool, it does have its limitations. For one, it doesn’t have any photo editing capabilities. InDesign does give you the ability to draw vector graphics, like those you might find in a logo, but it doesn’t hold a candle to what you can do with Illustrator. |
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Best to use a vector-based program when designing logos, such as Illustrator, not Photoshop (which is a pixel-based program). For a website, SVG-based formats are recommended. For any print documents, ESP formats are advised for usage. RGB (red, green, blue) and CMYK (cyan, magenta, yellow, black) are recommended when producing something for a customer.
Certain do's and don'ts of graphic design:
Roberto Blake:
The printing press drastically altered the advancements in typography and graphic design history. Because of the growth in urbanization and the invention of the world wide web, the graphic design industry has been in great flex and constant change. Print was the traditional medium for designers. The Industrial Revolution, and the need to sell new products, fueled advertisement and graphic design. Before 1984, when Apple revolutionized technology and the personal computer, the process of graphic design was very tedious and required patient skill. Adobe Cloud caused a great amount of controversy amongst graphic designers. The only ones benefiting from this change is Adobe. The next step, the pay-as-you-go model from Adobe, seems inevitable for graphic design users.
Paula Scher believes that when it comes to working in graphic design, it is necessary to work hard, as well as experiment and play with the design. It doesn't all have to be solemn--seriousness is needed in order to balance out the often dull and tedious process of graphic design.
There is a brand awareness problem: the title of the brand is vertical, not horizontal, which makes it difficult to read. Things like "no pulp," "pure and premium," and "100% juice" are examples of value propositions that were removed, making the buying decision-making process for the customer not as easy. The brand is unrecognizable; the brand image used to be iconic, with the orange and the straw, and now it just looks like a generic brand.
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Kate Hoover
Computer Graphic Design class Archives
April 2015
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