There is a brand awareness problem: the title of the brand is vertical, not horizontal, which makes it difficult to read. Things like "no pulp," "pure and premium," and "100% juice" are examples of value propositions that were removed, making the buying decision-making process for the customer not as easy. The brand is unrecognizable; the brand image used to be iconic, with the orange and the straw, and now it just looks like a generic brand.
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Kate Hoover
Computer Graphic Design class Archives
April 2015
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