| I like the package design for Sift Dessert Bar: the packaging is unique to the brand and recognizable to consumers around the area. The boxes are simple, clever, and modern-looking--tailoring to the youthful feeling that is paired with desserts/cupcakes. Sift uses the color pink in a majority of their product packaging; this color represents sweetness and innocence of the child in all of us. The size of the text and humorous phrases on the packaging is bold and stands out, and the typography is simple. The packaging is balanced and symmetrical. |
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Kate Hoover
Computer Graphic Design class Archives
April 2015
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