| An advertisement campaign is a way of connecting with customers and gaining their trust and respect to guarantee their loyalty in your company. The process can be broken up into six steps: Step 1: Identify your target audience/customers. Research your industry and find which demographics often purchase goods and services alike to yours. Step 2: Determine the best ways to reach your target customers: television, radio, print, mail, Internet and social media are all ways to promote goods and services. Step 3: Create a brand that target customers can immediately recognize and associate with your company. Create a recognizable logo and slogan to promote your business. Step 4: Conduct market research to determine which benefits appeal most to your target market and focus your advertising message around those benefits. Pay attention to different benefits when advertising in specific markets. Step 5: Produce marketing materials to promote your company's goods and services. The advertising platform you choose (television, social media, etc.) determines the types of materials to create. Step 6: Test several target markets and advertising venues to identify those advertising campaigns that produce the most sales. You may need to modify your marketing/advertising decisions to increase sales or exposure. |
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Kate Hoover
Computer Graphic Design class Archives
April 2015
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